hey, I'm Jen!

A young woman with short, messy hair and colorful makeup looking to the side, wearing a t-shirt with a graphic print and a black zip-up hoodie, in a room with beige walls, a mirror, and wooden accents.

I’m a brand designer based in Central Alberta, creating playful, funky, and personality-filled brands for women and queer-owned small businesses that don’t want to blend in.

I’ve loved art and design for as long as I can remember (no seriously, since I could hold a pencil), and I’m a big believer that branding should feel like you. Not a cookie-cutter template, not whatever happens to be trending, but something thoughtful, intentional, and full of personality.

I combine strategy with bold, creative design to help business owners feel confident, aligned, and genuinely excited to show off their brand.

Creativity

✳︎

Client-Centric

✳︎

Inclusivity

✳︎

fun

✳︎

Innovation

✳︎

Creativity ✳︎ Client-Centric ✳︎ Inclusivity ✳︎ fun ✳︎ Innovation ✳︎

my mission

My mission is to bring joy back into branding by creating playful, colourful, and intentional brand identities for women and queer owned businesses. I design bold visuals and creative identities that spark excitement, and help business owners feel confident, aligned, and proud to show up as themselves—every single day.

Colorful puzzle pieces on a smartphone screen, with two color swatch palettes behind it.

you ask, i answer

All kinds but my average clients are photographers, makers and those in the service industry!
Possibly anything playful but truly my favourite is label designs! I adore package design. It’s fun and it’s so cool to be able to see it on shelves.
I spend my free time drawing, hanging with my friends (or cat), but lately I’ve been trying to learn Spanish!
Coffee and looking at inspo online and in the real world! I find going to the grocery store of all places can actually get me inspired.

Menu for Jack's Burger restaurant featuring burger options, sides, and drinks. Classic fries, onion rings, water, iced tea, and soda.

A person dressed as a clown with a painted face and a child sitting on the floor drawing with markers, with drawing supplies and paper in front of them.

it all began with a box of crayons

From crayons lead me to world of digital art. Since I was 11 years old I knew I wanted to be working in the field of art and design. I spent every day drawing in my notebooks, on my homework, random papers around my house and eventually turning to the world of digital art by using programs like good old MS Paint. I would trace over my own scanned drawings with a mouse and make digital art…mind you those drawings were…creative (we all start somewhere…)

I found myself venturing into different mediums of art and design, whether it was drawing on my iPad, painting, or designing a poster for my room. Art and design has always fascinated me, and has always been there for me when I need to spill out my thoughts, and share a story.

In 2022, I took a big leap and studied graphic design in Calgary. Even though I was nervous, I knew deep down that this was the right path for me. After graduating, I explored many different areas of design and quickly realized I was especially drawn to brand identity work. I became obsessed with watching other designers bring brands to life and knew that creating brand identities was where my passion truly lived.

In late 2024 and early 2025, I rebuilt my own brand identity and launched my brand design business, Design With Jen. This is where I found what I love most bringing ideas to life. Seeing my clients’ faces light up when the brand they’ve worked so hard on finally comes together is the most rewarding part of what I do. I couldn’t ask for a better career choice!

I love infusing personality, colour, fun, and passion into every design. Throughout my journey, I’ve enjoyed watching brands evolve and rebrand over time, and I’m especially inspired by brands that embrace bold colour and playful, expressive design.