hey, I'm Jen!

A young woman with short, messy hair and colorful makeup looking to the side, wearing a t-shirt with a graphic print and a black zip-up hoodie, in a room with beige walls, a mirror, and wooden accents.

Hello!

I’m a brand designer with a big love for colour and creativity. I believe branding should be fun! The world already has enough beige and I’m all about playful colour palettes, creative visuals, and designs that make you excited to show up for your business every day.

I work with women and queer-owned businesses who want branding that feels joyful, intentional and truly them. Every design choice I make is thoughtfully and strategically designed. From colours and typography to the overall vibe of your brand. No cookie cutter templates here. Just intentional storytelling, bold visuals, and brands that feel aligned, fun, and unforgettable

so, let’s build the brand you’ve always dreamed of (and have fun doing it)

my mission

My mission is to bring joy back into branding by creating playful, colourful, and intentional brand identities for women and queer owned businesses. I design bold visuals and creative identities that spark excitement, and help business owners feel confident, aligned, and proud to show up as themselves—every single day.

Colorful puzzle pieces on a smartphone screen, with two color swatch palettes behind it.

Creativity

✳︎

Client-Centric

✳︎

Inclusivity

✳︎

fun

✳︎

Innovation

Creativity ✳︎ Client-Centric ✳︎ Inclusivity ✳︎ fun ✳︎ Innovation

A person dressed as a clown with a painted face and a child sitting on the floor drawing with markers, with drawing supplies and paper in front of them.

it all began with

a box of crayons

From crayons lead me to world of digital art. Since I was 11 years old I knew I wanted to be working in the field of art and design. I spent every day drawing in my notebooks, on my homework, random papers around my house and eventually turning to the world of digital art by using programs like good old MS Paint. I would trace over my own scanned drawings with a mouse and make digital art…mind you those drawings were…creative (we all start somewhere…)

I found myself venturing into different mediums of art and design, whether it was drawing on my iPad, painting, or designing a poster for my room. Art and design has always fascinated me, and has always been there for me when I need to spill out my thoughts, and share a story.

In 2022, I took a big leap and studied graphic design in Calgary. Even though I was nervous, I knew deep down that this was the right path for me. After graduating, I explored many different areas of design and quickly realized I was especially drawn to brand identity work. I became obsessed with watching other designers bring brands to life and knew that creating brand identities was where my passion truly lived.

In late 2024 and early 2025, I rebuilt my own brand identity and launched my brand design business, Design With Jen. This is where I found what I love most bringing ideas to life. Seeing my clients’ faces light up when the brand they’ve worked so hard on finally comes together is the most rewarding part of what I do. I couldn’t ask for a better career choice!

I love infusing personality, colour, fun, and passion into every design. Throughout my journey, I’ve enjoyed watching brands evolve and rebrand over time, and I’m especially inspired by brands that embrace bold colour and playful, expressive design.

Person sitting at a table with two laptops, looking at the camera, black and white filter applied.

Maybe it’s a bit of a cliché but graphic design IS my passion.

XO Jen

you ask, i answer

Each project has its own unique investment. This means considering factors like time, research, and collaboration. You can check out my services page for a starting cost. Check out my Pricing and Services guide here to see the full investments.
Feel free to share your budget, and I will do my best to accommodate your needs while delivering high-quality designs that align with your vision
Yes! Just send me an email with what you’re looking for and I can give you a quote.
I require a deposit before starting any project, but don’t worry, we can work out a payment plan that fits your budget either through instalments or two payments. To ensure everything runs smoothly, the full payment must be provided before the final due date of the project. If you have any questions at all, please don’t hesitate to contact me.
I take payments through E-transfer or Paypal.
I aim to reply to emails or direct messages within 2 business days, but it might take longer due to unexpected circumstances.
I never take more than 4 business days to respond.
You can secure your spot by filling in my enquiry form and from there we can discuss further!
Each project has its own unique deliverables which can change the time frame. Refer to my services page for an estimate time.
Nope! It’s all me! Which means you won’t be tossed around from person to person.